Smaply Overview

Smaply Overview

Smaply – Create, share & present your customer journey maps, personas and stakeholder maps

  • Visualize your customers’ experience;
  • The customer experience hub for you and your team.

Smaply software

Smaply is a highly visual customer experience management software that helps you map customer engagement and experiences with your company. Using maps and graphical tools, Smaply makes customer journeys tangible, something you can view clearly and grasp key insights on the fly. The software also features a mapping tool for stakeholders to visualize product ecosystem and help companies get a clearer picture of metrics and parties that impact on their product.

The software has three main outputs: Personas, Journey maps and Stakeholder maps.

The Persona editor allows you to describe and define the context of customer types visually, like looking at real social user profiles.

The Journey maps editor helps you create storyboards, text lanes and channel lanes to plot customer experience.

The Stakeholder map editor lets you visualize formal vs. informal relationships between stakeholders, identify bottlenecks and frictions and pinpoint opportunities.

Together, the three visual editors make customer experience mapping more concrete and tangible, a refreshing improvement from reading cumbersome profile reports or spreadsheets.

Smaply allows for multiple users, can export high-quality PDFs, integrate for PowerPoint presentations and duplicate personas, journey maps and stakeholder maps for your other projects. It can also be white-labeled by customizing the interface with your corporate colors, ambiance and logo.

Smaply company

Smaply is an online journey mapping tool developed by More than Metrics (, a company that develops software for other companies who want to improve their customer experience. Founded by the autors of the business bestseller “This is Service Design Thinking”, Smaply’s team apply co-creative methods to develop tools in close collaboration with users.

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